Google's Importance to Webmasters

But isn't Google just a search engine web site like any other? Actually, its reach is far greater than that. Google partners with other sites to use the Google index results, including the likes of heavyweight properties AOL and Yahoo!. Not to mention the multitude of sites out there making use of the Google API. So when you think about potential visitors from Google's search results, you have to think beyond traditional search site borders.

It's becoming ever more important what Google thinks of your site. That means you're going to be sure that your site abides by the Google rules or risk not being picked up. If you're very concerned about search engine traffic, you're going to have to make sure that your site is optimized for luring in Google's spiders and being indexed in an effective manner. And if you're concerned that Google should not index some parts of your site, you need to understand the ins and outs of configuring your robots.txt file to reflect your preferences.

SEO value of URL keywords could change, Google says

The SEO value of the keywords place in URLs looks set to change, according to Google.

Up until now, a website’s domain name was hugely important to it’s SEO ranking but that could all be about to change according to the search engine’s principal engineer Matt Cutts.

According to a report featured on searchnewz.com, Cutts said: “Some people have complained that we’re giving a little too much weight for keywords in domains.

“So, we have been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm, so that given two different domains it wouldn’t necessarily help you as much to have a domain with a bunch of keywords in it.”

It has been suggested that the changes will be particularly favourable to branded websites whose URL features the company name rather than the service they provide.

The changes, which come on hot on the heels of the ‘Panda’ update aimed at reducing content farming, are unlikely to be last tweaks of the algorithm in the near future.

In an interview with Search Engine Watch, Cutts claimed that staff at Google were looking forward to improving the quality of their searches even further.

He said: “There is definitely still room for improvement in the space of low-quality content – or in trying to reward higher quality content.”

Source: SEO value of URL keywords could change, Google says | Search Engine Marketing News

I'M BACK

Hello Friends ...

Its been a long time since my last post . I was not in town . From now I will post two articles every week and I hope you enjoy your reading again ..

Thanks