What Is Social Media Marketing?

Social media is best defined in the context of the previous industrial media paradigm. Traditional media, such as television, newspapers, radio, and magazines, are one-way, static broadcast technologies. For instance, the magazine publisher is a large organization that distributes expensive content to consumers, while advertisers pay for the privilege of inserting their ads into that content. Or you’re sitting down, watching

your favorite sitcom, and suddenly you’re interrupted by commercials (luckily, you have a DVR, so you can fast-forward through them). If you disagree with something you read in the newspaper, you can’t send the editorial staff instant feedback. And good luck connecting with your morning radio on-air personality. New web technologies have made it easy for anyone to create—and, most importantly—distribute their own content. A blog post, tweet, or YouTube video can be produced and viewed by millions virtually for free. Advertisers don’t have to pay publishers or distributors huge sums of money to embed their messages; now they can make their own interesting content that viewers will flock to. Social media comes in many forms, but for our purposes, I’ll focus on the eight most popular: blogs, microblogs (Twitter), social networks (Facebook, LinkedIn), media-sharing sites (YouTube, Flickr), social bookmarking and voting sites (Digg, Reddit), review sites (Yelp), forums, and virtual worlds (Second Life).

More About Page Rank

PageRank is one of those mysteries that may never be completely unraveled. Volumes have been written about it, but probably the only two people in the world who understand it completely are Larry Page and Sergey Brin. That’s because it was their brainchild. PageRank as part of a research project that Page and Brin were working on at Stanford University. The project involved creating a new search engine that ranked pages in a democratic fashion with a few weights and measures thrown in for accuracy. Hence, the term. (What else would you call a ranking system for web pages that was developed by Larry Page?) The interesting thing about PageRank is that although Page and Brin conceived the idea and created the algorithm that arrives at a PageRank, it didn’t belong to them. Stanford University actually owned the patent on the PageRank algorithm until Google purchased the exclusive right to use the algorithm for 1.8 million shares of the company (which were sold in 2005 for $336 million). PageRank is a method by which web pages are ranked in Google search results. A combination of factors create the actual rank of a web page. Google explains it this way: ‘‘PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves ‘‘important’’ weigh more heavily and help to make other pages ‘‘important.’’’ In other words, it’s a mystery. A page that has more links (with equal votes) might rank lower than a page that has a single link that leads to a ‘‘more important’’ page. The lesson? Create pages for visitors, not for search engines. Still to understand pagerank algorithms is tough science to pin down.

Twitter hack sends users to hardcore porn sites

Washington, Sept 22 (ANI): Hackers have managed to exploit a security flaw on the popular micro-blogging site Twitter, by activating pop-ups and even directing some users to hardcore porn sites.

The hack utilized the onMouseOver JavaScript code to run automatically when a user visits the Twitter.com site, tweeting itself out to other users and redirecting users to malicious sites.

According to security analysis firm Sophos, simply running your mouse over certain tweets could activate pop-ups, send you messages, or even redirect you to another site.

"It's tens of thousands if not hundreds of thousands of messages that have been posted," Fox News quoted Sophos senior technology consultant Graham Cluley as saying.

"It's pretty widespread and has left some major egg on the face of Twitter.

"It shouldn't be possible to plant JavaScript code like this into your tweets," he said.

Cluley also added that there is obviously the potential for cybercriminals to redirect users to third-party websites containing malicious code.

He said many current security risks are two-part procedures, as first they take over a browser and redirect the PC to a compromised website, then they load up additional code to continue the exploit.

Twitter representatives have said that the security flaw has been fixed.

"The XSS attack should now be fully patched and no longer exploitable. Thanks, those reporting it," the company wrote in its Safety news feed. (ANI)

Google 'defames French user by linking his name to rape in searches'

London, Sept 28 (ANI): A French computer user has accused Google of defaming him after the Internet technology giant linked his name to the word "rapist" in web searches.

Court documents said the function, which suggests options and phrases as a user types, linked the man's identity to words including "rapist", "satanist", "rape," and "prison", reports The Telegraph.

In a turning-point decision, the Superior Court of Paris found Google guilty of the "public slandering of a private individual".

Google said it would appeal the decision, which also named Eric Schmidt, its chief executive. A spokesperson said that the searches are algorithmically determined based on a number of purely objective factors including (the) popularity of search terms.

According to French reports, the man was convicted of the "corruption of a minor" and sentenced to three years in jail earlier this year. However, he is considered innocent under French law until all of his appeals have been exhausted.

The court also ordered the company to remove the "harmful" suggestions from the search and adopt measures to prevent it from reoccurring. It added that the search function was not illegal. While the court awarded "symbolic" damages of one euro, it ordered the company pay 5,000 euros (4254 pounds) in costs. (ANI)

Search Engine - Anatomy

By now you probably have a fuzzy idea of how a search engine works, but there’s much more to it than just the basic overview you’ve seen so far. In fact, search engines have several parts. Unfortunately, it’s rare that you find an explanation describing just how a search engine is made — that’s proprietary information that search companies hold very close to their vests — and that information is vitally important to succeeding with search engine optimization (SEO). Query interface The query interface is what most people are familiar with, and it’s probably what comes to mind when you hear the term ‘‘search engine.’’ The query interface is the page, or user interface, that users see when they navigate to a search engine to enter a search term. There was a time when the search engine interface looked very much like the Ask.com page shown in Figure 1-1. This interface was a simple page with a search box and a button to activate the search, and not much more. Today, many search engines on the Web have added much more personalized content in an attempt to capitalize on the real estate available to them. For example, Yahoo! Search, is just one of the search services that now enable users to personalize their pages with a free e-mail account, weather information, news, sports, and many other elements designed to make users want to return to that site to conduct their web searches. One other option users have for customizing the interfaces of their search engines is a capability like the one Google offers. The Google search engine has a customizable interface to which users can add different gadgets. These gadgets enable users to add features to their customized Google search home page that meet their own personal needs or tastes. Search has even extended onto the desktop. Google and Microsoft both have search capabilities that, when installed on your computer, enable you to search your hard drive for documents and information in the same way you would search the Web. These capabilities aren’t of any particular use to you where SEO is concerned, but they do illustrate the prevalence of search and the value that users place on being able to quickly find information using searching capabilities. When it comes to search engine optimization, Google’s user interface offers the most potential for you to reach your target audience, because it does more than just optimize your site for search: If a useful tool or feature is available on your site, you can enable users to have access to this tool or feature through the Application Programming Interface (API) made available by Google. Using the Google API, you can create a gadget that users can install on their Google Desktop, iGoogle page, or Firefox or Chrome browser. This enables you to have your name in front of users on a daily basis. You can find more information about Google APIs in Appendix A in the section ‘‘Optimization for Google.’’ For example, a company called PDF24.org offers a Google gadget that enables users to turn their documents into PDF files right from their Google home page once the gadget has been added. If the point of search engine optimization is ultimately to get your name in front of as many people as possible, as often as possible, then making a gadget available for addition to Google’s personalized home page can only further that goal. Search engine results pages The other sides of the query interface, and the only other parts of a search engine that’s visible to users, are the search engine results pages (SERPs). This is the collection of pages that are returned with search results after a user enters a search term or phrase and clicks the Search button. This is also where you ultimately want to end up; and the higher you are in the search results, the more traffic you can expect to generate from search. Specifically, your goal is to end up on the first page of results — in the top 10 or 20 results that are returned for a given search term or phrase. Getting there can be a mystery, however. We’ll decode the clues that lead you to that goal throughout the book, but right now you need to understand a bit about how users see SERPs. Let’s start with an understanding of how users view SERPs. Pretend you’re the searcher. You go to your favorite search engine — we’ll use Google for the purposes of illustration because that’s everyone’s favorite, isn’t it? Type in the term you want to search for and click the Search button. What’s the first thing you do when the page appears? Most people begin reading the titles and descriptions of the top results. That’s where you hook searchers and entice them to click through the links provided to your web page. But here’s the catch: You have to be ranked close enough to the top for searchers to see those results page titles and descriptions and then click through them, which usually means you need to be in the top 10 or 20 results, which translates into the first page or two of results. It’s a tough spot to hit. There is no magic bullet or formula that will garner you those rankings every time. Instead, it takes hard work and consistent effort to push your site as high as possible in SERPs. At the risk of sounding repetitive, that’s the information you’ll find moving forward. There’s a lot of it, though, and to truly understand how to land good placement in SERPs, you really need to understand how search engines work. There is much more to them than what users see. Crawlers, spiders, and robots The query interface and search results pages truly are the only parts of a search engine that the user ever sees. Every other part of the search engine is behind the scenes, out of view of the people who use it every day. That doesn’t mean it’s not important, however. In fact, what’s in the back end is the most important part of the search engine, and it’s what determines how you show up in the front end. If you’ve spent any time on the Internet, you may have heard a little about spiders, crawlers, and robots. These little creatures are programs that literally crawl around the Web, cataloging data so that it can be searched. In the most basic sense, all three programs — crawlers, spiders, and robots — are essentially the same. They all collect information about each and every web URL. Databases Every search engine contains or is connected to a system of databases where data about each URL on the Web (collected by crawlers, spiders, or robots) is stored. These databases are massive storage areas that contain multiple data points about each URL. The data might be arranged in any number of different ways and is ranked according to a method of ranking and retrieval that is usually proprietary to the company that owns the search engine. You’ve probably heard of the method of ranking called PageRank (for Google) or even the more generic term quality scoring. This ranking or scoring determination is one of the most complex and secretive parts of SEO. How those scores are derived, exactly, is a closely guarded secret, in part because search engine companies change the weight of the elements used to arrive at the score according to usage patterns on the Web. The idea is to score pages based on the quality that site visitors derive from the page, not on how well web site designers can manipulate the elements that make up the quality score. For example, there was a time when the keywords that were used to rank a page were one of the most important factors in obtaining a high-quality score.

Big Brands and Social Media

IBM owns more than 100 different blogs, a dozen islands in the virtual world of Second Life, several official Twitter accounts, and a popular forum called developerWorks. It publishes a machinima series (a cartoon video made in Second Life) on YouTube, and several employees upload presentations to the media-sharing site SlideShare. Dell has tapped the power of social media with its hugely popular IdeaStorm website, where users add ideas for new product lines and enhancements, vote them up or down, and comment on submissions. Because of the site, Dell has started to ship linux installed computers, and has added community support. Starbucks has also started to use this model to some success with its My Starbucks Idea site. Burger King has made headlines time and time again with its innovative viral and social marketing campaigns, most recently with the “Whopper Sacrifice.” The burger chain offered Facebook users a free Whopper coupon if they would “unfriend” 10 of their social network connections . Cable giant Comcast has begun to salvage its tarnished reputation with a customer service outpost on Twitter led by Frank Eliason, Comcast’s “Director of Digital Care,” and his @comcastcares account. Whenever someone tweets negatively about the company—and that happens a lot—Frank jumps in to offer whatever help he can. This has led to some of the only positive press the brand has gotten in a long time. The shoe retailer Zappos, which most people already love, also has an awesome customer service presence on Twitter. U.S. President Barack Obama has been called the first social media president, and a strong argument could be made for the label. As a candidate, he had one of the most popular Twitter accounts and Facebook pages, and his website contained a social media section where his supporters could create profiles and connect with each other. The campaign was also present on YouTube, Flickr, LinkedIn,MySpace, and Second Life.Big brands have also faced embarrassment on social media. Motrin released a commercial that offered its product as a solution to the pain women experience when carrying babies in harnesses attached to their torsos. A day later, a small but vocal group of mommybloggers had made the commercial the most discussed topic on Twitter, mostly expressing outrage.These moms made critical videos and blog posts and called for a boycott of Motrin. Eventually, the company apologized and withdrew the commercial.

Getting Acquainted with Search Engines.. Contd..Part-2

Okay, so you know the basic concept of a search engine. Type a word or phrase into a search box and click a button. Wait a few seconds, and references to thousands (or hundreds of thousands) of pages will appear. Then all you have to do is click through those results to find what you want. But what exactly is a search engine, beyond this general concept of ‘‘seek and ye shall find’’? It’s a little complicated. On the back end, a search engine is a piece of software that uses algorithms to find and collect information about web pages. The information collected is usually keywords or phrases that are possible indicators of what is contained on the web page as a whole, the URL of the page, the code that makes up the page, and links into and out of the page. That information is then indexed and stored in a database. On the front end, the software has a user interface where users enter a search term — a word or phrase — in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered. The process of collecting information about web pages is performed by an agent called a crawler, spider, or robot. The crawler literally looks at every URL on the Web that’s not blocked from it and collects key words and phrases on each page, which are then included in the database that powers a search engine. Considering that the number of sites on the Web exceeded 100 million some time ago and is increasing by more than 1.5 million sites each month, that’s like your brain cataloging every single word you read, so that when you need to know something, you think of that word and every reference to it comes to mind. In a word . . . overwhelming.

Getting Acquainted with Search Engines..

Tell me what you do when you need to find a small bit of information, that may be a description , a product, or anything you are looking for . Exactly you go to your favorite search engine, enter the keyword ( anything you are looking for), And there you go. Millions of results will pop up at screen with just a single click, like a magic. But this was not possible in earlier 80's when search engines were not there . All Of you must be thinking at this point . that " if there were no search engine's existence at that time, then how we used to search information ? And if i say that there were no interconnected sites or internet at that time too , then.? World wide web was invented by Sir Tim Berners Lee - then set up 1st website in 1991, made available to all in 1993. Needless to say his creation was gigantic . Dr. Vinton G. Cerf was the father of internet who has also worked with the biggest search engine today (Google) . He shared his title with Robert Kahn. At that time what was called the internet was actually a collection of FTP Files ( File Transfer Protocol) . Sites that are used for uploading and downloading of files. To find the exact information user has to go through every file very precisely. Although there were shortcuts but if you know exact user with exact file address only then you can take deep breath. This whole process will test your patience in searching for files . But Student at Mcgill University at Montreal was engaged in building a better way of searching files. It was Allan Emtage who created the first search tool used on internet in 1990. The task was to index the files on internet by the tool called Archie. Archie wasn’t actually a search engine like those that you use today, but at the time it was a program many Internet users were happy to have. Again in 1991 Mark McCahill, a student from University of Minnesota, realized that if you could search for files on the Internet, then surely you could also search plain text for specific references in the files. Because no such application existed, he created Gopher, a program that indexed the plain-text documents that later became the first web sites on the public Internet. later Archie was combine with Gopher which used to search the files indexed by Gopher. Both the index was proved to be a boon for user blessing users with indexing and searching by keyword . These invention changed the image of search engines . the first search engine was developed by Mathew Gray ., and it was known as wandex. the first program to search and index pages . This technology was first program to crawl web and later this technology becomes the base of many search engines today. From 1993 to 1998 major familiar search engines of today were created ■ Excite—1993 ■ Yahoo!—1994 ■ Web Crawler —1994 ■ Lycos —1994 ■ Infoseek— 1995 ■ AltaVista — 1995 ■ Inktomi—1996 ■ Ask Jeeves — 1997 ■ Google —1997 ■ MSN Search—1998

SEO - A tough Science to pin down

Before starting a long Journey I would like you to know few things about Search engine optimization. Seo involves hard work and is dynamic in nature. Just recollect this before taking Seo as a career . Don't think that seo is never going to change. Seo rely on search engines and search engines rely on algorithms ( Algorithms - Its types of dynamic mysterious Mathematical calculations based on which search engines rank there web pages ... Just as our academic marks decides our rank in class) . Search ranking algorithms keeps on changing . If you are lucky, then these changes will mildly effect your website ranking . Always construct your site while keeping targeted users in mind . Don't build it to please search engines. Because its more likely that your search ranking will turned on their head. That's why its vitally important to build users oriented websites and then for search engines . Its realistic to understand that you will end up putting dozen of hours into your seperate seo efforts. Like Site Design, Its Conten, its Developing part etc. This seems to be little confused explanation to many of the novice out there .. but don't worry the picture will be more visible as the wonderful journey of seo progresses. SO R U READY FOR EXPEDITION.?

Why this Blog..?

In Every Person’s Life There Is One Place Called “Guru -The Teacher”. In This Self-learning Hi-tech Era Such Gurus Are Hard to Find. But We All Together Can Share The Place, And Can Be Teacher and polite student of other Blog members. What Is Your Place is Your Decision, But It Is For Sure That Every Person Belong To Other Field, Holds A Place in Our Blog.This Is A Place Where Every One Who Belongs To SEO , SEM, Marketing Field Comes Together And Celebrates The Joy Of Sharing Knowledge. In my last post I have shared the brief introduction about me with you all . This post is about what is the purport behind opening this blog . So this blog is all about Online marketing - Biggest Secrets Revealed. Many of us faces fractious time in finding out all the relevant information at one place. Almost all of us are in same boat, Browsing and leaping one site to another, in search of relevant info. This Online Marketing blog will serve as blessing in disguise to you all. It will overlay various aspects of Online marketing tips and tricks, How to improve your site ranking in various search engines . It will not only hold expound(detailed) and punctilious (accurate) information about search engine optimization but also areas like 1. Search Engine Marketing 2. Social Media Sites Secrets Like (facebook secrets , Twitter , Linkedin etc) 3. Google Adword 4. Google Analytics 5. Google Adsense and many more area . Lets all come together and dominate the World's Most Powerful Search engine . (yeah you guessed it right :) :: Request :: Do Invite Your Friends To The blog And Give This Plant a Shape of Grown Tree, And Then We Will Be Having Nice Fruits of That Grown Tree.

A Brief Introduction about me

Hello Friends

As all of you know that this my first post here . After landing on new blogger's blog. The first thing that always strikes our mind is that who is the blogger.? what I am going to get from this blog..?. Is it worth spending so much time on this blog ..?... and so on.. O come on, we all want to get acquainted to many more out there like us, whether by any social networking sites , through chatting and talking hours on online calling facilities like skype . we all like it.... isn't it ? Yeah I know. well the answers to these question is you .. who will going to read this blog .. u will gonna decide the fate of it. All I can say is that being not a content writer I will still try to make this Blog as interesting as possible. And will give you best information that I have learned in my learning days .

Alright Alright ... I know that you are getting bored with my pathetic lectures. :) . so without pushing it in further detail . I will going to tell you about me ..

I am Vitun Sharma from India ( your admin and your friend ) ..Still those days are like fresh flowers which blossoms everyday in my memorie's garden .. I have started my career Long time back .. ummm ya in 2ooo when i have just ended my schooling and was on voyage of searching job ... after 1 week of sweat shedding my quest was over when I found my first promotional job for the newly opened showroom. It sounds funny to some of you out there, that the job was to carry the big promotional hoardings in local market area that too in summers with my black clothes on. But the satisfaction of getting my first job and procreative was like cold breeze in summer days, Since then I have been into many short-term promotional campaigns for 2 years . Later I have commenced my career again with graduation and course in digital film making . on completion I have worked again as Graphic Designer for some years , worked as Video Editor in News Channels too. Also tried my luck in big production houses for special effects and animation but all in vain .That time I was tasting the worst period of my life. For me it was hard to engulf the fact that i was not getting the desired job, may be my luck was designed to deceive me . Now the things are in favor of me and working in reputed digital marketing firm. You always cherish that one desired chance, all your life which you always dream t off .

I always Believe in Surfing the Excellence. My life is my teacher . you can say me jack of all trade and master of excellence .. now possess well versed knowledge of all the field that i have been related to once or all my life.

The Purpose of this blog is to get your feet wet with digital marketing information to all newbies. Will keep you update with atleast one weekly post. I hope you will all appreciate my little effort and enjoy your stay here . Spammers please don't hurt me . Thanks Regards Vitun Sharma